GRUEL is a mission-driven experimental dining platform and creative consultancy based in Melbourne (Naarm). We focus on amplifying underrepresented voices in hospitality while exploring (sub)culture through food.

Through pop-up dining events, multimedia storytelling and creative direction, GRUEL collaborates with chefs, artists and cultural practitioners to create experiences that challenge conventional ideas of hospitality. We also offer consulting and creative strategy for hospitality and creative industry projects.

Mission

Our goal isn’t to be an alternative to conventional dining, but something that exists outside it and evolves with it. Rather than eschew the mundane, grotesque or confronting sides of food, we embrace them. We aim to foster social and cultural awareness through this medium and provide a platform for those with an alternative approach to hospitality.

For the sake of the earth and the animals, we prioritise food that is vegetarian and often vegan. Other than that, every meal will be different so please come open-minded and without expectations.

To keep up with future events, follow @gruelclub on Instagram. For collaborations, contact gruelmedia@gmail.com